The Shellbrook Chronicle was established in 1912 (the company was later
expanded to include The Spiritwood Herald) and it has been been a family
operation ever since. The company is headed by Clark Pepper, greatgrandson
of the founder. Over the years, the newspaper has always kept abreast of the
production changes in the industry. The latest change saw The Chronicle
delivery switch to a combination of Canada Post and controlled circulation
with both publications being audited. The newspapers are now distributed at
no cost in their respective circulation areas. The change not only provides
a welcome service to the readers, but assures advertisers that their message
will be given blanket coverage across the region. News and advertisements
appearing in our newspapers are being read in the vast majority of
households across the region with a pickup readership of 82% for the
Chronicle and 86% for the Herald. The Shellbrook Chronicle and The
Spiritwood Herald will continue to serve our readers, advertisers and the
community-at-large to the utmost of our ability.